The world is changing, and the food industry is feeling it. Whether driven by health, sustainability, animal welfare, or sheer curiosity, more people are choosing to eat plantbased, whether part-time or full-time. For restaurants, hotels, and cafés, this isn't just a trend. It's a clear signal: the time to adapt is now.

At The Mighty Kitchen, we work with foodservice operators across various regions and beyond to help them do just that. Here's why anticipating the needs of plantbased and vegan customers isn't just the right thing to do, it's a smart business move.

1. Demand Is Growing, Rapidly

Gone are the days when one vegan dish buried at the bottom of a menu was enough. Today’s diners expect quality, variety, and creativity. Studies show that even meat-eaters are increasingly choosing plantbased meals when dining out, whether for health, sustainability, or simple curiosity.

Providing thoughtful plantbased options means catering to more than just vegans. It means pleasing a whole new wave of conscious consumers.

2. It’s a Competitive Advantage

Customers talk and they remember who catered to them and who didn’t. Restaurants, cafés, and hotels that embrace inclusive menus stand out in a saturated market. Whether it's a five-star resort or a local café, offering exciting plantbased dishes earns you loyalty, recommendations, and repeat business.

And let’s face it, no one wants to be known as “that place with no options.”

3. Flexitarianism is the New Normal

More than ever, people are identifying as flexitarians - those who consciously reduce animal products without going fully vegan. For these guests, it's not just about removing ingredients. It's about having delicious, satisfying, protein-rich alternatives they can enjoy without compromise.

That’s exactly where products like our Mighty Strips, Tenders, and Falafel come in, designed to slot seamlessly into menus without sacrificing taste or texture.

4. Sustainability Is on the Menu

Environmental concerns are shaping how people eat. Diners are paying attention to carbon footprints, food origins, and how ingredients align with their values. Offering plantbased dishes shows customers that you're committed to a more sustainable food future and that matters, especially to younger generations.

5. Inclusivity Matters More Than Ever

Your menu should reflect the diversity of your guests. By anticipating plantbased needs, you're making sure no one feels like an afterthought. This goes beyond food, it's about hospitality, inclusivity, and care.

Let’s Make It Easy

At The Mighty Kitchen, we help chefs and foodservice teams create plantbased menu items that work. Our range of chicken alternatives and Mediterranean-inspired products are made to be a fulfill the needs of those who want a meat-free option without sacrificing flavour. Whether you're running a hotel buffet, a fast-casual chain, or a boutique café, we’ve got solutions that impress.