The Position
The Digital Marketing Manager will play a leading role in the growth of The Mighty Kitchen, internationally.
We’re looking for someone who is ready to jump in at the deep end and help us grow our brand. A doer and a solution seeker, an innovator and a pragmatist. You will be responsible for developing, implementing, and managing our digital marketing efforts that promote our products, increase brand awareness, and drive customer engagement
What you'll do in this role :
Key Responsibilities:
- Develop and implement digital marketing campaigns to drive brand awareness, lead generation, and customer acquisition.
- Analyse and report on the effectiveness of digital marketing campaigns and overall website performance using tools like Google Analytics, SEMrush, and social media analytics.
- Provide insights and recommendations to improve ROI and lower customer acquisition costs (CAC).
- Lead email marketing strategy, including campaign setup, A/B testing, segmentation, and performance analysis.
- Monitor and analyse key performance metrics to track the effectiveness of digital marketing campaigns and optimise strategies for maximum ROI.
- Plan, execute, and monitor digital marketing campaigns across channels including social media, paid search (PPC), display advertising, and content marketing.
- Optimise campaigns based on performance insights and KPI achievement, focusing on increasing brand awareness, website traffic, and conversion rates.
- Develop and implement SEO strategies to drive organic growth.
- Manage external digital marketing partners, agencies, content creators and contractors to produce high-quality, optimised content for blog posts, social media, and the company website.
What we are looking for:
- Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
- 5 years or more experience in digital marketing, preferably in a managerial or strategic role.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads, and marketing automation software.
- Strong understanding of SEO, SEM, PPC, email marketing, and content strategy.
- Analytical mindset with experience using data to inform decisions and optimise campaigns.
- Excellent project management skills with a proactive and detail-oriented approach.
- Creative problem-solver with a passion for staying on top of digital marketing trends and best practices.
- Experience with A/B testing, conversion rate optimization (CRO), and user experience (UX) design.
- Knowledge of CRM systems (e.g., Salesforce, HubSpot) and email marketing tools (e.g., Mailchimp, Klaviyo).
- Certifications in Google Analytics, Google Ads, or similar platforms are a plus.
- Understanding FMCG and having worked with physical and digital products is a plus.
About the Team
As a young startup, we’re growing fast and this is an opportunity for a super talented, ambitious, dedicated and hard working individual to join our humble team. We’re a tight knit unit, huge on accountability and transparency and focused on making a global impact. Nothing less.
Preferred location for the ideal hire is to be based in Cyprus with an ability to travel when needed, although remote working options may be available.
If you are interested in the job, please, fill in this form
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